ID Theft, Top Concerns for Consumers

Statistics from the Department of Justice show that 7% of all U.S. residents aged 16 or older, were victims of one or more incidents of identity theft just in 2012. Recently, the Federal Trade Commission released data from 2013, showing that identity theft is now the number one complaint of consumers.

The Scope of Identity Theft

• The 2015 Identity Fraud Study, released by Javelin Strategy & Research, found that $16 billion was stolen from 12.7 million U.S. consumers in 2014.
• Every 2 seconds someone’s identity is being stolen.
• The average number of hours victims spend repairing the damage caused by ID Theft is 330 hours.
• Since 2001, there has been an 81% increase in ID theft complaints.
• 66% of victims’ personal information is used to open a new credit card account in their name.
• 47% of victims have trouble getting credit or a loan as a result of identity theft.
• Click here to view the full extent of the problem.

• With ID Theft being a top concern amongst consumers, your company’s brand can be seen and associated in helping YOUR client’s protect their identify & interests. Simply a great brand association.
• Imagine your corporate logo or brand in the wallets and purses of ALL your clients; being seen daily each and evey time they open their wallets. How’s that for product placement, repetition of impressions and every other metric that measures success!
• The Blocking Sleeve, being the approximate size of a standrad credit card, provides an extra large imprint area to brand your corporate message and logo in full color process. Both Sides!

• Trending in 2016 are products that help protect the consumer against ID theft. A similar product recently aired on the season premiere of the popular NBC series Shark Tank.
• High Exposure, low CPI. The Blocking Sleeve is a product that can attain a product placement in such a coveted spot while maintaining a low cost per unit. Your corporate brand & message in the wallets of EVERY client and prospect. How much is that worth?